Hear from
Layla Rahman, Co-founder & CMO of
Desert Bean Co.
ZERO referral fee on over 12.5 crore products
Unlock up to 70% fee savings in 1800+ categories
Know more
Craft your success story with us
Sale events
Participate in ESENDEL marketplace events
Join our premier B2B buying windows — seasonal restocks, bundle promotions, and category spotlights built for cafes and roasteries. Sellers typically see sharper visibility and repeat orders when buyers stock up for peak service periods.
“Our first ESENDEL campaign was a breakthrough — we saw roughly 10× order volume during the restock event, and last year a single B2B café group order cleared in under 48 hours.”
AD
Ankush Dadu
Director, Anand Sweets and Savouries
In 2024, sellers saw a 40% and 50% surge in sales respectively during peak restock windows and our annual supplier showcase.²
See what our sellers have to say
Hear from
Priya Menon, Founder of
Soul Brew Trading
Hear from
Omar Khalil, Co-founder of
Minimal Grind
New Seller IncentivesDownload the detailed Terms and Conditions for Offer 1
Get started with up to AED 26,000 in ESENDEL Ads benefits
What you get:
- AED 1,000 in promotional credits when you sign up for ESENDEL Ads
- Up to AED 10,000 in additional ad credits based on your first ads wallet recharge
- Recharge AED 2,000–AED 4,999 in your Seller Ads Wallet and receive additional promotional credits worth AED 3,000
- AED 15,000 more in promotional credits when your ad spend crosses AED 50,000 within your launch + 2 months and your first wallet recharge is over AED 10,000
- Eligible sellers also get 2 months of free ad account management support from verified partners
Who can avail:
- Sellers launching ESENDEL Ads on or after 1 March 2024
- UAE-based businesses selling on ESENDEL
New Seller Incentives
AED 41,000 worth benefits
Ship with ESENDEL Fulfillment and save up to AED 10,000 on fees
What's covered:
- No pick & pack fees
- No weight handling fees
- No closing fees
Benefit limits:
- Valid for up to 100 units or AED 10,000, whichever comes first
- Applicable for 60 days from your first fulfillment offer going live
Who can avail:
- UAE-based sellers trying ESENDEL Fulfillment for the first time
- Sellers enrolled in the Try Fulfillment programme
Earn up to AED 5,000 in rewards for expanding your catalog
What you need to do:
- Add branded (non-generic) listings within 28 days of launch
- Fulfill orders (net of cancellations and returns) in the same period
- Maintain a late-dispatch rate below 2%
What you earn:
- Rewards scale up to AED 5,000, based on listings added and orders fulfilled
- Applicable across categories and fulfillment methods
Who can avail:
- Sellers launched on or after 1 January 2024
- UAE-based sellers on ESENDEL
Frequently asked questions
Quick answers for brands and distributors joining ESENDEL as sellers.
Registered businesses that supply coffee, equipment, disposables, or related food-service products. We verify trade licenses and category fit before your catalog goes live.
Referral and category fees are shown in your seller agreement. Payouts are scheduled on cleared orders; you can download statements and tax summaries from the seller dashboard.
Yes — UAE-based sellers need a valid trade license for the categories you list. Cross-border sellers may need additional documentation; our onboarding team will outline requirements.
Most sellers complete document review and a short catalog check within a few business days. Complex categories or equipment may need extra verification.
Eligible sellers can access ESENDEL Ads credits and seasonal promotions subject to the New Seller Incentive terms and campaign rules published in the seller hub.
Use in-dashboard support for order and payout questions. For strategic or technical topics, your account manager or partner success contact will reach out after onboarding.
Ready to list your catalog on ESENDEL?
Join verified suppliers serving cafes and roasteries across the UAE. Our team can help with onboarding, listings, and your first campaigns.